Located in Steamboat Springs, Colorado, Honey Stinger makes nutritious and great tasting honey-based foods and sports specific fueling options. In my personal use, I am going to experiment with caffeinated gels on my weekly long runs, and in all of my upcoming marathons and ultra marathons (yes, more of those are on the horizon!).
The Honey Stinger logo reminds me of my high school mascot, the Berkeley High Yellow Jackets. No Longer a Yellow Jacket, it looks like I'm a honey bee now. Sting or bee stung!